Freelance content specialist
Freelance, Barcelona (Spain)
- Content writer for travel blogs: writing of original blog posts (1500-2000 words) about different topics; research, editing and publication of the content via Wordpress.
Head of Social & Content Marketing
eDreams Odigeo, Barcelona (Spain)
- Manage the social media and content marketing team of ODIGEO, the leading travel group in Europe, a team composed by skilled content specialists from all over Europe.
- Define and implement the content marketing strategy of the company on different platforms (social media, blogs and websites) and for different brands and markets, supervising the production of inspirational content and the daily activities of community management, as well as developing specific campaigns via various channels.
Content Specialist
eDreams Odigeo, Barcelona (Spain)
- Content team leader: management of the Odigeo’s content marketing team and responsible for the content strategy (choice of topics, researches, promotional strategy, management of communication with different teams and markets involved).
- Content editor/writer for the Italian eDreams Travel Blog and for Opodo Travel blog: choice of editorial strategy and production of top quality editorial material for the blogs.
- ORM (Online Reputation Management) Report: study and analysis of the online reputation of different brands and sentiment towards them.
- Support for Social Media and PR activities for the editorial and creative part of campaigns and for the choice of themes and drafting of press releases.
Press Officer and Public Relations Consultant
Primadv srl, Brescia (Italy)
- Media relations strategy: write and distribute press releases to targeted media; liaise with and answer inquiries from media; analyze media coverage; organize press conferences.
- Public relations and marketing strategies: organize events; identify the best actions, means and tools to reach the marketing objective of each client.
- Copywriting for corporate communications and advertising campaigns.
Web Copy and SEO Strategist
Telecom Design, Palazzolo (Italy)
- Web content edition for corporate websites
- Content optimization of the websites to make it SEO friendly
Copywriter
Mira Adv, Brescia (Italy)
- 01/2008
- Copywriting for advertising campaigns.
- Content editing for brochures, catalogs, websites and other brand instruments.
- Management of press office activities for agency’s clients (main sectors: design, aesthetics).
CSR Researcher
Avanzi srl, Milan (Italy)
- Assisted in the preparation of the annual corporate sustainability report for a big insurance company (Allianz RAS).
- CSR research:Responsible for rating multinational companies in terms of sustainability performance for corporate studies.
- SRI (social responsible investments) funds classification.