2017 present

Freelance content specialist

Freelance, Barcelona (Spain)

  • Content writer for travel blogs: writing of original blog posts (1500-2000 words) about different topics; research, editing and publication of the content via Wordpress.

06/2015 present

Head of Social & Content Marketing

eDreams Odigeo, Barcelona (Spain)

  • Manage the social media and content marketing team of ODIGEO, the leading travel group in Europe, a team composed by skilled content specialists from all over Europe.
  • Define and implement the content marketing strategy of the company on different platforms (social media, blogs and websites) and for different brands and markets, supervising the production of inspirational content and the daily activities of community management, as well as developing specific campaigns via various channels.

01/2012 06/2015

Content Specialist

eDreams Odigeo, Barcelona (Spain)

  • Content team leader: management of the Odigeo’s content marketing team and responsible for the content strategy (choice of topics, researches, promotional strategy, management of communication with different teams and markets involved).
  • Content editor/writer for the Italian eDreams Travel Blog and for Opodo Travel blog: choice of editorial strategy and production of top quality editorial material for the blogs.
  • ORM (Online Reputation Management) Report: study and analysis of the online reputation of different brands and sentiment towards them.
  • Support for Social Media and PR activities for the editorial and creative part of campaigns and for the choice of themes and drafting of press releases.

11/2010 11/2011

Press Officer and Public Relations Consultant

Primadv srl, Brescia (Italy)

  • Media relations strategy: write and distribute press releases to targeted media; liaise with and answer inquiries from media; analyze media coverage; organize press conferences.
  • Public relations and marketing strategies: organize events; identify the best actions, means and tools to reach the marketing objective of each client.
  • Copywriting for corporate communications and advertising campaigns.

02/2010 12/2010

Web Copy and SEO Strategist

Telecom Design, Palazzolo (Italy)

  • Web content edition for corporate websites
  • Content optimization of the websites to make it SEO friendly

01/2008 present (freelance)


Mira Adv, Brescia (Italy)

  • 01/2008
  • Copywriting for advertising campaigns.
  • Content editing for brochures, catalogs, websites and other brand instruments.
  • Management of press office activities for agency’s clients (main sectors: design, aesthetics).

04/2007 06/2008

CSR Researcher

Avanzi srl, Milan (Italy)

  • Assisted in the preparation of the annual corporate sustainability report for a big insurance company (Allianz RAS).
  • CSR research:Responsible for rating multinational companies in terms of sustainability performance for corporate studies.
  • SRI (social responsible investments) funds classification.

It is your work in life that is the ultimate seduction.

Pablo Picasso